Gary Booker

Gary is the Chief Marketing, Innovation and Strategy Officer for Rentokil Initial, the global leader protecting people from the dangers of pest-borne disease and the risks of poor hygiene in over 90 countries. He sits on the Group Executive Leadership Board with responsibility for business strategy, innovation, R&D, digital, global accounts sales and global marketing, and has been instrumental in the company rising to a FTSE40 position and doubling in value over the past 5 years. Gary has previously held CEO and CMO roles for companies including Dixons Carphone, O2 / Telefonica, Selinon, and Electronic Arts in San Francisco, and has twice founded successful start-ups. He holds a BSc. Honours degree in Business, Law and Psychology and an MBA in Strategic Marketing, and speaks regularly at Henley Business School on Customer Experience and Innovation. Gary is also a member of BAFTA, a council member of ISBA, and continues to invest and provide non-executive director support for innovative new businesses.