The Greatest Storyteller

Agency: Wavemaker UK
Client: Audible UK

In a land beset by upheaval, Audible faced the challenge of capturing the attention and hearts of the people in uncertain times.

With its agency partners, Wavemaker and Fold7, Audible embarked on a quest to remind people of the power of storytelling and solidify its position as the ultimate home of stories. They crafted a campaign centred around the enchanting character of The Greatest Storyteller, who always had the perfect tale for every moment. The results of the multimedia campaign spoke volumes, with significant shifts in awareness, consideration, and recommendations. The campaign not only caught the audience's attention but also led to a happily ever after, driving a substantial increase in subscriptions and proving the enduring power of storytelling.