Mrs Claire Sadler

This is a story of marketing reinvention, transformation and recovery led by a CMO on a mission to win hearts and minds and make the British Heart Foundation, matter more, to more people. In less than 18 months, Claire has made an impact right across the BHF, transforming our brand strategy but also how we work with each other (our agency partners) and our product mix.

Claire isn’t one to blow her own trumpet about that kind of stuff. So, we’ve decided to do it for her and submit this entry for the 
Breakthrough CMO of the Year and we promise to tell her once this has been submitted.